Owning a business has huge rewards and advantages, if you’re making money. If not…well, I probably don’t have to go into all that. But how do you ensure that you will make money? That is the goal, right? Yes, money is great and we all need it to survive. But what if I told you that if you stop focusing on money and start focusing on people, the money will come?!
Did you know that Satisfied customers will do business with you again and even tell others about you. I don’t need to quote statistics because you’ve probably already experienced that. I will however give you my favorite statistic:
“A 2% increase in customer retention has the same effect as decreasing costs by 10%” -Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.
“33% of Americans say they’ll consider switching companies after just a single instance of poor service.” -American Express
33%….from one bad experience?! They will just leave and not come back….Let that sink in. That is a huge opportunity for companies that don’t put customer satisfaction at the front of their business model.
“Do what you do so well that they will want to see it again and bring their friends.” -Walt Disney