We put $100.00 in her ad spend account and created 22 ads to start running last week, her results are amazing and it’s still going up as of this morning.
She owns a small woman’s boutique that has been on social since 2017, she didn’t really understand the analytics behind her ads and we were able to help her.
Let me break it down for you:
- Analytics is the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision making.
- Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
- Ad spend is the amount of money you set aside each month for social marketing.
You may be asking…Why is this important?
As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.
Right now the only way to guarantee your post are being seen is to have a social budget or an ad spend account.
Take the time to dig into social advertising or if you need some help we have tons of resources on our site.