What is Engagement?
Engagement is when someone takes an action on your platform. For example; Likes, Clicks, Comments, Shares and Tags are all forms of engagement. Engagement is what keeps your page, ad or post in the news feed the longest.
Why is Engagement so important?
This is what is going to separate your page from the rest. Picture this: There are over 60 million active business pages on Facebook alone. So if your brand/company page is competing to stay relevant and in the news feed. You have to worry about your engagement with every single post you make.
- Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one. They want to engage with content that will make them smile, make them think, or improve their lives in some way.
- Keeping your content diverse and relevant, will keep customers interested. Sometimes hearing the same person talk about the same stuff, day in day out can become a little boring.
- Tweets that include images tend to gain 150% more retweets than tweets that don’t include them. Images capture more attention when scrolling through news feeds than just plain text. Adding relevant images to your post will help encourage more social media engagement.
- Look at your page insights. In your Facebook Page Insights, under the Post tab, you get data about when your Facebook Page fans are online for each day of the week. Use this data to post when your fans are online.
- What works on Instagram or Twitter might not always work on Facebook. It’s important to know your platform. This year, videos perform best on Facebook in terms of reach and engagement. On Twitter and Instagram you see a lot less video engagement.
- Go Live! Facebook reported that “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live” and “people comment more than 10 times more on Facebook Live videos than on regular videos”.
- Posts that include emojis generally have higher like, comment, and share rates than those that don’t. Using emojis also helps you portray your business as friendly and makes your content more memorable.
- Use Instagram Stories! Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.
- Respond: If someone takes the time to comment on one of you posts, make sure to reply. No one likes being ignored, and fans who engage with your posts want you to engage in return.
- Publishing memes that resonate with your audience tends to provoke comments. Whether you go for relatable or funny, memes have a way of inspiring your followers to chime in and have their say, driving up your overall engagement.